Your Website Might
Look Fine
And Still Be Costing You Jobs.
Most contractor websites do not lose because they are ugly. They lose because they do not build trust fast, they do not create a clear offer, and they do not turn visitors into leads.
We Grade the Stuff That Actually Gets You More Leads.
Most websites get judged on whether they “look nice.” That is amateur thinking. A contractor website should be judged on whether it builds trust, creates demand, captures attention, and makes taking action feel obvious.
Conversion
We score whether your website actually moves people toward the call, form, or next step. A site that gets traffic but does not get action is a leak, not an asset.
- Clear call-to-action placement
- Easy contact flow
- Low-friction next step
- Message that drives action, not confusion
Lead Magnet / Offer
Hormozi-style websites do not just “describe the business.” They make people want something now. We score whether your site gives people a real reason to respond.
- Strong offer or free value piece
- Clear reason to submit now
- Lead magnet that feels useful, not generic
- Positioning that separates you from competitors
Trust & Proof
Before someone contacts you, they are asking one question: “Does this feel like the safest choice?” We score whether your site answers that fast.
- Reviews and reputation proof
- Project photos and real work
- Authority, credentials, and credibility
- Professional feel that lowers hesitation
Message Clarity
If a homeowner lands on your site and cannot instantly tell what you do, where you work, and why you are better, you lose. We score clarity because confused people do not convert.
- Clear service explanation
- Specific audience and service area
- Simple wording instead of fluffy wording
- Fast understanding in the first few seconds
Mobile Lead Flow
Most contractor traffic is mobile. If your site is awkward on a phone, too long, too cluttered, or hard to tap through, you are losing leads before they ever talk to you.
- Mobile readability
- Button visibility and spacing
- Fast access to call or form
- Less friction on small screens
Overall Revenue Logic
A good website is not just pretty. It should connect trust, offer, proof, and action in a way that makes revenue more likely. We score the whole system, not random details.
- How the page flows from interest to action
- How well sections support the close
- Whether the site feels valuable or forgettable
- Whether it acts like a salesperson or a brochure
The goal is not to have a prettier website. The goal is to have a website that makes the right customer think: “These people look legit. I trust them. I want to talk to them.”
See What Is Costing You Calls, Trust, and Leads
Fill this out and get a contractor-focused website score built around conversion, trust, offer strength, lead capture, and revenue logic.
What You Get
This is not a fluffy “design opinion.” This is a practical score that shows whether your site is helping you get more jobs or quietly leaking them.
Get My Free Website Score
Fill this out and we’ll review your site like a buyer would: fast, direct, and focused on what helps you get more jobs.